Trabon Group provides direct mail and mail marketing services to clients building brand awareness in Kansas City and across the nation. Direct mail marketing is an effective way to diversify your marketing plan with tangible sales collateral, such as brochures, flyers, letters, magazines, and other printed marketing materials

What is Direct Mail Marketing?

Direct mail marketing allows a brand to promote their business by delivering customizable print collateral to individuals in their target demographic. The target demographic may include a combination of current clients, current leads, or even those that you know are relevant to your service or product but have not been introduced to your brand yet. These three groups make up what is called a direct mail list. Lists are compiled through internal Client Relation Managers (CRMs) if they have already interacted with your sales team as clients or leads, or they are purchased. List purchasing is very common with direct mail campaigns.

Commercial direct mail campaigns start with a format of printed collateral, such as a postcard or flyer, that is curated to match the target market. For instance, variable data printing allows customization a postcard to include specific details relevant to the client – including their name, address, or other details you have captured in the lead generation process such as product preferences. All of this detail can result in a postcard that is perfectly designed to match the preference of the target market.

Trabon Group provides commercial direct mail print services to businesses looking to grow their brand awareness and increase their lead conversion through effective marketing techniques.

Trabon’s direct mail print services include:

• High quality printed collateral, such as postcards, flyers, brochures, etc.
• Postage services
• List purchasing and mail list acquisition
• Mail piece design
• Delivery