If you are a restaurant owner that has grown through rapid expansion, or franchise management, you have surely experienced the challenges that come with scaling a restaurant supply chain. As the business scales, the operations become more complex. The supply chain diversifies and the marketing flexes to match the brand’s customers. This ultimately expands the menu complexity, resulting in a challenge for each restaurant manager.
How do menu management systems help scale your restaurant?
Menu management systems provide restaurants with the right tools to scale their menu as their footprint expands. A menu management system is integral in versioning print or digital menus for multiple restaurants. Versioning menus refers to changes in price changes and menu selections, such as appetizers or lunch specials that differ across unites. As the brand scales, it must maintain a sense of locality through offering food specials and pricing that mirror the culture of the community. For example, restaurants on the coast may offer more daily seafood specials compared to those in the Midwest. If you plan to create hundreds of menu versions by manually changing the prices, food selections, and artwork, you may find this is more costly to the restaurant. Manual changes are charged by the hour. Also, the copy and pasting of price changes can ultimately lead to more mistakes.
Benefits of a menu management system:
- Increase efficiency when designing hundreds of menus
- Increase localization of menus with easy versioning
- Reduced manual entry and typing errors
- Extensive reporting for price and menu offerings across all stores
- System rules ensure consistency across brand standards