Sales Collateral

Any resource that propels potential customers through the sales funnel, ultimately converting them into clients, is considered sales collateral.

These collateral pieces exist to create brand awareness, provide information, explain benefits, introduce services, and showcase your company’s products. Marketing collateral, in all its forms, comprises a crucial piece of your marketing strategy puzzle. Whether it’s a corporate brochure, an online vibrant social media presence, high quality trade show one-pagers or flyers, a digital marketing campaign, direct mail to your target audience, or something as simple as high quality letterheads and business cards, they need to result in sales or prospective customers becoming faithful, repeat customers.

It’s important to understand that 70% of a prospective client’s journey is completed before they ever reach out to your sales department. This is especially true in today’s digital world where prospective customers are more empowered than ever to gather information about your company without speaking to anyone in your organization. This has created the need for online landing pages along with printed sales and marketing collateral materials. Both play an important role in any company’s marketing strategy if they hope to be relevant in today’s highly competitive market.

Trabon is ready to help your organization with all your marketing collateral needs. We are well versed in both print collateral and online collateral approaches. Our team of professionals will guide you along a path that maximizes the return of your marketing investment dollars by producing the highest quality collateral materials available today. The printed piece still provides a tactile experience that many individuals prefer, and we are print collateral experts but as the digital world expands, accelerated by the current pandemic, Trabon is perfectly positioned to help your company make its digital mark on the world. Nothing reaches more prospective clients faster, easier, safer, or more economically than online content marketing.  Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience, ultimately driving positive and profitable customer responses. Landing pages created by your digital team at Trabon bring together your potential customers and your company’s well-crafted content marketing efforts in a way that feels more like a partnership than a business arrangement.

In a world where routine business has become difficult, if not impossible, your organization can’t afford to be unprepared at that critical moment when a prospective client reaches out to you for information that will help them make their final decision. Let Trabon Group provide you with the collateral materials you need to make the difference between you landing that next client or your competitor closing the deal. Trabon will focus on what we’re good at so that you can spend your time focusing on what you are good at, getting better at what you do and doing it for your clients.

​Rest Easy, when you partner with Trabon, we are with you every step of the way!